Lean Startups and Innovation Strategy

Dear Colleagues,

We are delighted to invite you to what we anticipate will be an exciting session at the Academy of Management Annual Meeting in Anaheim: a Professional Development Workshop asking the question: Do Lean Startup methodologies constitute a new paradigm for innovation strategy? What research questions does the Lean Startup phenomenon open up to scholars? [see abstract below]

We are pleased to present an esteemed panel of expert speakers and discussants:

  • Robert D. Austin; Ivey Business School
  • Gary Dushnitsky; London Business School
  • Nathan Furr; INSEAD
  • Raghu Garud; Pennsylvania State U.
  • Benjamin L. Hallen; U. of Washington, Seattle
  • Ted Ladd; Hult International Business School
  • Rita Gunther McGrath; Columbia U.
  • Ethan Mollick; The Wharton School, U. of Pennsylvania
  • Sonali K. Shah; U. of Illinois
  • Christoph Zott; IESE Business School

The PDW will take place on Saturday, Aug 6; 2:00PM-4:00PM at Anaheim Marriott in South Marquis Ballroom

Please register online at https://secure.aom.org/PDWReg

Additional information will be made available at http://innovationstrategyresearch.com/

We look forward to seeing you in Anaheim!

David Clough & Andy Wu

PDW Organizers




Abstract: “Over the past ten years there has been a quiet revolution in how entrepreneurs think about business planning and innovation. The ‘Lean Startup’ process and the ‘Business Model Canvas’ have become widely used tools for entrepreneurs, and the principles they embody have guided many new venture launches and product innovations. Many established corporations have attempted to adopt or adapt these practices for their in-house innovation efforts, with varying levels of success. Academic work explicitly addressing the Lean Startup method is, however, scarce. Is this because the underlying principles of the Lean Startup method are already present in the academic literature, just under different labels? Or is there a research- reality gap? What new research questions does the Lean Startup movement open up? And are large companies wise to be trying this practice? This PDW will fuel a discussion of these issues. A panel of leading scholars will share their perspectives on interesting directions for future research. Following this, participants will have the chance to interact with the panelists and with each other in a roundtable discussion, exchanging ideas and getting feedback on the viability of possible research topics.”