Reading List

The following is a list of educational and fun readings for both you and Andy!

Recommended Readings

Berger, J. (2013). Contagious: Why things catch on. Simon and Schuster.

Carnegie, D. (1938). How to win friends and influence people. Inktree.

Christensen, C. (1997). The innovator’s dilemma: when new technologies cause great firms to fail. Harvard Business Review Press.

Cialdini, R. B. (1993). Influence: The psychology of persuasion. Harper Collins.

Cohan, W. D. (2010). House of cards: A tale of hubris and wretched excess on Wall Street. Random House LLC.

Dubner, S. J., & Levitt, S. D. (2005). Freakonomics: A rogue economist explores the hidden side of everything. Allen Lane, London.

Grant, A. (2013). Give and take: A revolutionary approach to success. Hachette UK.

Gladwell, M. (2007). Blink: The power of thinking without thinking. Hachette Digital, Inc.

Gladwell, M. (2013). David and Goliath: Underdogs, misfits, and the art of battling giants. Hachette UK.

Gladwell, M. (2008). Outliers: The story of success. Penguin UK.

Gladwell, M. (2006). The tipping point: How little things can make a big difference. Hachette Digital, Inc..

Gladwell, M. (2009). What the dog saw: And other adventures. Penguin UK

Issacson, W. (2014). The innovators: how a group of hackers, geniuses, and geeks created the digital revolution.  Simon & Schuster.

Isaacson, W. (2011). Steve Jobs. Simon & Schuster.

Lewis, M. (2007). The blind side: Evolution of a game. WW Norton & Company.

Lewis, M. (2010). Liar’s poker: Rising through the wreckage on Wall Street. WW Norton & Company.

Lewis, M. (2014). Flash boys: a Wall Street revolt. WW Norton & Company.

Lewis, M. (2004). Moneyball: The art of winning an unfair game. WW Norton & Company.

Magretta, J. (2012). Understanding Michael Porter: The essential guide to competition and strategy. Harvard Business Press.

Matthews, C. (1999). Hardball: How politics is played told by one who knows the game. Simon and Schuster.

Sandberg, S. (2013). Lean in: Women, work, and the will to lead. Random House.

Thiel, P., & Masters. B. (2014). Zero to one: Notes on startups, or how to build the future. Crown Business.

Thaler, R. H. & Sunstein C. R. (2008). Nudge: Improving decisions about health, wealth, and happiness. Yale University Press.

Osterwalder, A. & Pigneur, Y. (2010). Business model generation: A handbook for visionaries, game changers, and challengers. John Wiley and Sons.

Porter, M. E. (1980). Competitive strategy: Techniques for analyzing industries and companies. New York.

Ries, A. (2005). Focus: The future of your company depends on it. HarperBusiness.

Ries, E. (2011). The lean startup: How today’s entrepreneurs use continuous innovation to create radically successful businesses. Random House LLC.

Wasserman, N. (2013). The founder’s dilemmas: Anticipating and avoiding the pitfalls that can sink a startup.  Princeton University Press.

Wheelan, C. (2003). Naked economics: Undressing the dismal science. WW Norton & Company.

To Be Read

Bock, L. (2015). Work rules!: Insights from inside Google that will transform how you live and lead. Twelve.

Bryson, B. (2010). A short history of nearly everything. Random House.

Brooks, J. (2014). Business adventures: Twelve classic tales from the world of wall street. Hachette UK.

de Kluyver, C. A. (2009). A primer on corporate governance. Business Expert Press.

Gordon, R. A., & Howell, J. E. (1959). Higher education for business. Columbia University Press.

Kahneman, D. (2011). Thinking, fast and slow. Macmillan.

Piketty, T. (2014). Capital in the twenty-first century. Harvard University Press.

Schmidt, E. & Rosenberg J. (2014). How Google works. Grand Central Publishing.

Silver, N. (2012). The signal and the noise: Why so many predictions fail-but some don’t. Penguin.